"As a hair stylist, I wanted to create a line of hair care Rituals that help some of the most common hair struggles I see. I couldn’t have chosen a better partner than AURA Hair Care. With their high-quality formulas, vegan ingredients, and sustainable packaging, it was a match made in heaven." 

- Ellebangs


With over 10 years of professional styling experience and 800K+ loyal followers on her DIY beauty Youtube channel, Ellebangs is a certified hair care boss—and now she’s partnering with AURA Hair Care to bring you a one-of-a-kind beauty experience. 

As the first and only eco-friendly hair care brand to offer made-to-order, vegan formulas with pigment and fragrance options, this collab is a dream come true. 

Neutralizer for Blonde, Gray, White Hair

Enriched with purple pigment to neutralize brassy tones, this formula offsets warm tones in blonde, gray, and white hair for an overall cool tone. This can also be used to tone highlights.

Neutralizer for Brunette Hair

Infused with a blue pigment to neutralize brassy tones in light to medium brunette hair for an overall cool tone. We don’t recommend this shade for highlighted hair.

Cruelty-free products and practice

With over 10 years of professional styling experience and more than 1 million amassed subscribers across social media, ellebangs is a certified hair care boss—and now she’s partnering with AURA Hair Care to bring you a one-of-a-kind beauty experience. 

As the first and only eco-friendly hair care brand to offer made-to-order, vegan formulas with pigment and fragrance options, this collab is a dream come true. 

" As a hair stylist, I wanted to create a line of hair care Rituals that help some of the most common hair struggles I see. I couldn’t have chosen a better partner than AURA Hair Care. With their high-quality formulas, vegan ingredients, and sustainable packaging, it was a match made in heaven." 

- ellebangs


Here are the two neutralizing pigments you will find in these formulas:

SHOP THE RITUALS

© 2021 AURA Hair Care. All rights reserved.

© 2021 AURA Hair Care. All rights reserved.

Paraben, SLS, & SLES-free

Vegan

Cruelty-Free

Recycled Packaging

SHOP THE RITUALS
SHOP THE RITUALS

With over 10 years of professional styling experience and more than 1 million amassed subscribers across social media, ellebangs is a certified hair care boss—and now she’s partnering with AURA Hair Care to bring you a one-of-a-kind beauty experience. 

As the first and only eco-friendly hair care brand to offer made-to-order, vegan formulas with pigment and fragrance options, this collab is a dream come true. 

With over 10 years of professional styling experience and 800K+ loyal followers on her DIY beauty Youtube channel, Ellebangs is a certified hair care boss—and now she’s partnering with AURA Hair Care to bring you a one-of-a-kind beauty experience. 

As the first and only eco-friendly hair care brand to offer made-to-order, vegan formulas with pigment and fragrance options, this collab is a dream come true. 

Infused with ingredients like Babassu Oil and Shea Oil, this Ritual has everything you need to get your curls in tip-top shape. 

California Curls

Get this Ritual

Brooklyn Brunette

Specifically designed for color-treated brunette hair, get ready to nourish your strands while also giving them an ultra-cool finish. 

Get this Ritual

Berlin Blonde

Infused with ingredients like strengthening Rice Bran Oil, this Ritual cools warm tones and leaves color-treated blonde hair with a natural, healthy finish. 

Get this Ritual

Valley Volume

Get the full-bodied hair of your dreams when you indulge in this 3-step hair care Ritual crafted for fine hair. 

Get this Ritual

Ellebang's Top Rituals

   California Curls                       

Infused with ingredients like Babassu Oil and Shea Oil, this Ritual has everything you need to get your curls in tip-top shape. 

Get This Ritual

Brooklyn Brunette


Specifically designed for color-treated brunette hair, get ready to nourish your strands while also giving them an ultra-cool finish. 

Get This Ritual

Brassy Blonde


           

Infused with ingredients like strengthening Rice Bran Oil, this Ritual cools warm tones and leaves color-treated blonde hair with a natural, healthy finish. 

Get This Ritual

Pump Up the Volume
         

Get the full-bodied hair of your dreams when you indulge in this 3-step hair care Ritual crafted for fine hair. 

Get This Ritual

Here are a few of our main ingredients you will find in these formulas:

Panthenol


Conditions and smooths while helping to protect strands from evironmental stress.


Hyaluronic Acid


Cares for the scalp and adheres moisture to hair follicles

.

Murumuru Butter

Helps to condition and nourish strands while adding shine.


Panthenol


Conditions and smooths while helping to protect strands from evironmental stress.


Hyaluronic Acid


Cares for the scalp and adheres moisture to hair follicles

.

Murumuru Butter

Helps to condition and nourish strands while adding shine.


Panthenol


Conditions and smooths while helping to protect strands from evironmental stress.


Hyaluronic Acid


Cares for the scalp and adheres moisture to hair follicles

.

Murumuru Butter

Helps to condition and nourish strands while adding shine.


Murumuru Butter

Helps to condition and nourish strands while adding shine.


Panthenol


Conditions and smooths while helping to protect strands from evironmental stress.


Hyaluronic Acid


Cares for the scalp and adheres moisture to hair follicles

.

Panthenol


Conditions and smooths while helping to protect strands from evironmental stress.


Murumuru Butter

Helps to condition and nourish strands while adding shine.


Panthenol


Conditions and smooths while helping to protect strands from evironmental stress.


Hyaluronic Acid


Cares for the scalp and adheres moisture to hair follicles

.

Murumuru Butter

Helps to condition and nourish strands while adding shine.


The Key Ingredients

Here are a few of our main ingredients you will find in these formulas:

KEY INGREDIENTS

Infused with ingredients like Babassu Oil and Shea Oil, this Ritual has everything you need to get your curls in tip-top shape.

California Curls

Get this Ritual

Brooklyn Brunette

Specifically designed for color-treated brunette hair, get ready to nourish your strands while also giving them an ultra-cool finish.

Get this Ritual

Berlin Blonde

Infused with ingredients like strengthening Rice Bran Oil, this Ritual cools warm tones and leaves color-treated blonde hair with a natural, healthy finish.

Get this Ritual

Valley Volume

Get the full-bodied hair of your dreams when you indulge in this 3-step hair care Ritual crafted for fine hair.

Get this Ritual

California Curls

Get This Ritual

Berlin Blonde

Get This Ritual

Brooklyn Brunette


           

Get This Ritual

Valley Volume

Get This Ritual

Here are a few of our main ingredients you will find in these formulas:

KEY INGREDIENTS

Infused with ingredients like Babassu Oil and Shea Oil, this Ritual has everything you need to get your curls in tip-top shape.

Infused with ingredients like Babassu Oil and Shea Oil, this Ritual has everything you need to get your curls in tip-top shape.

Infused with ingredients like Babassu Oil and Shea Oil, this Ritual has everything you need to get your curls in tip-top shape. 

Specifically designed for color-treated brunette hair, get ready to nourish your strands while also giving them an ultra-cool finish. 

Infused with ingredients like strengthening Rice Bran Oil, this Ritual cools warm tones and leaves color-treated blonde hair with a natural, healthy finish. 

Get the full-bodied hair of your dreams when you indulge in this 3-step hair care Ritual crafted for fine hair. 

Here are a few of our main ingredients you will find in these formulas:

Hyaluronic Acid


Cares for the scalp and adheres moisture to hair follicles.


Murumuru Butter

Helps to condition and nourish strands while adding shine.


Panthenol


Conditions and smooths while helping to protect strands from evironmental stress.


Hyaluronic Acid


Cares for the scalp and adheres moisture to hair follicles

.

Murumuru Butter

Helps to condition and nourish strands while adding shine.


Panthenol


Conditions and smooths while helping to protect strands from evironmental stress.


Hyaluronic Acid


Cares for the scalp and adheres moisture to hair follicles

.

Murumuru Butter

Helps to condition and nourish strands while adding shine.


Murumuru Butter

Helps to condition and nourish strands while adding shine.


Panthenol


Conditions and smooths while helping to protect strands from evironmental stress.


Hyaluronic Acid


Cares for the scalp and adheres moisture to hair follicles

.

Panthenol


Conditions and smooths while helping to protect strands from evironmental stress.


Murumuru Butter

Helps to condition and nourish strands while adding shine.


Panthenol


Conditions and smooths while helping to protect strands from evironmental stress.


Hyaluronic Acid


Cares for the scalp and adheres moisture to hair follicles

.

Panthenol

Conditions and smooths while helping to protect strands from evironmental stress.


Conditions and smooths while helping to protect strands from evironmental stress.

Conditions and smooths while helping to protect strands from evironmental stress.


Conditions and smooths while helping to protect strands from evironmental stress.


Conditions and smooths while helping to protect strands from evironmental stress.


Helps condition and nourish strands while adding shine.

Muru Muru Butter

Here are the two neutralizing pigments you will find in these formulas:

"As a hair stylist, I wanted to create a line of hair care Rituals that help some of the most common hair struggles I see. I couldn’t have chosen a better partner than AURA Hair Care. With their high-quality formulas, vegan ingredients, and sustainable packaging, it was a match made in heaven." 

- ellebangs


" As a hair stylist, I wanted to create a line of hair care Rituals that help some of the most common hair struggles I see. I couldn’t have chosen a better partner than AURA Hair Care. With their high-quality formulas, vegan ingredients, and sustainable packaging, it was a match made in heaven." 

- Ellebangs


Vegan

Cruelty-Free

Neutralizer for Blonde, Gray, White Hair

Enriched with purple pigment to neutralize brassy tones, this formula offsets warm tones in blonde, gray, and white hair for an overall cool tone. This can also be used to tone highlights.

Neutralizer for Brunette Hair

Infused with a blue pigment to neutralize brassy tones in light to medium brunette hair for an overall cool tone. We don’t recommend this shade for highlighted hair.

LeftRight
SHOP THE RITUALS

Paraben, SLS, & SLES-free

Recycled Packaging

Vegan

Cruelty-Free

$67

$67

$67

$67

$67

$67

$67

$67