AURA is designed to give you your best hair yet - everything you need, nothing you don't. A simple, streamlined routine that just works.
Vegan
Cruelty-free
Paraben, SLS, and SLES-free
Our unlimited formula combinations, temporary pigments, and thoughtfully-sourced ingredients pave the way for endless possibilities. They’re guaranteed by our flexible reformulation or return policy.
Adjust your formula whenever you like. Whether going on vacation or you just want that pop of color. As the seasons change, so can your hair.
Our temporary, semi-permanent pigments can be added to your Conditioner and Masque. You can transform your hair with our Fantasy shades, enhance or maintain a natural color with our Classic shades, or achieve your ideal tone with our Neutralizers.
Add one of our five fragrance options to your products. Sensitive to scents? Adjust your scent strength or opt to go fragrance-free.
Our bottles and jars are made with post-consumer recycled materials, bringing new life to recycled plastics.
“My hair is a daily challenge. It tends to frizz and because it’s colored it feels dry most of the time. My AURA formula gives my hair the moisture, frizz-control, and color protection it needs without weighing it down. I couldn’t be happier with the way my hair looks and feels.”
Sue C.
“With AURA, I don’t have to compromise my other hair goals to ensure my hair care is focused on my curls. The formulas are extraordinary, and I love that I can get them without fragrance!”
Araceli R.
“The texture of my hair has improved dramatically since I started using my AURA ritual. Plus, I love that I don’t have to buy a separate neutralizer for my blonde hair.”
Sandra V.
Starting at only $28
Get the best Shampoo, Conditioner, and Masque for your hair needs.
Copyright © AURA 2023 All Rights Reserved.
Take our hair care quiz. If you’d like, add a temporary hair color or fragrance.
Select Shampoo, Conditioner, and/or Masque. Bundle and save.
We’ll formulate your products, and ship them to your door.